WTM Africa returned to Cape Town, delivering its strongest commercial performance to date, with 6,642 attendees onsite and 12,719 cumulative feet on the floor.

Growth Where It Matters Most

Business activity drove the headline results, with confirmed meetings up 9% year on year and strong growth across all key participation categories:

13,058 confirmed meetings (+9%)
781 exhibitors (+5%)
2,131 exhibitor staff (+10%)
266 hosted buyers (+4%)
183 media representatives (+2%)
131 speakers (+47%)

International Reach & Market Expansion

International representation was equally strong. Buyers attended from 66 countries, a 16% increase on the previous year, with 17 new buyer markets participating for the first time.

The continued diversification of global source markets reflects growing confidence in Africa as a destination and in WTM Africa as the platform where serious travel business gets done.