WTM Africa returned to Cape Town, delivering its strongest commercial performance to date, with 6,642 attendees onsite and 12,719 cumulative feet on the floor. Growth Where It Matters Most Business activity drove the headline results, with confirmed meetings up 9% year on year and strong growth across all key participation
The morning after the China Ready Index® (Africa Rankings) session drew an impressive crowd at WTM Africa 2026, the momentum continued. On 15 April, the China Ready Workshop by CBISN made its South African debut – a sold-out, two-hour premium training session that marked a significant milestone: South Africa becoming
African tourism destinations have been ranked on their readiness to attract Chinese visitors. The China Ready Index® – a global benchmarking system by CBISN that scores destinations across six key pillars – released its 2026 African rankings at World Travel Market (WTM) Africa in Cape Town, with Egypt securing top
New industry report, released on day one of Africa Travel Week, delivers an honest assessment of the continent’s current tourism landscape, and issues a clear warning: the post-pandemic grace period is over. Africa Travel Week, built by RX Africa, has released its annual State of the Industry Report. The comprehensive,
Virginia Messina, Group CEO of ATTA® said: “WTTC’s latest Economic Impact Research reinforces Africa as a major global player within travel and tourism, and one of the fastest growing regions following Asia and the Middle East. “International visitor spending to Africa was up by 5% in 2025 and the continent is
St Helena Tourism has officially added the island’s collection of 25 Post Box Walks to the global Outdooractive app, making it easier for travellers to explore one of the South Atlantic’s most remote and rewarding adventure destinations. The move forms part of a broader effort to raise global awareness of