With just two weeks to go before the start of the event, WTM Africa 2026 is calling on travel and tourism professionals across the continent and beyond to secure their place at this year’s show. Three days, 70+ sessions, and the full breadth of African tourism’s most pressing conversations, live
By: Carol Weaving, Managing Director, RX Africa As trade show season gets underway in South Africa, traditional shows have come under fire for being antiquated, expensive and out of touch with the realities of a digital-first world. Critics argue that in an era of tech, tools and online platforms, physical
World Travel Market (WTM) Africa 2026 is positioning responsible tourism as an industry benchmark and a defining pillar of the show, taking place at the Cape Town International Convention Centre (CTICC) from 13–15 April. “This year, there is no compromise,” says Megan De Jager, Portfolio Director at RX Africa. “As