Tag: Niche Tourism

Session Wrap-up: Africa’s Young Tourism Pros Want A Real Seat At The Table

When will Africa’s tourism industry ensure a smooth leadership handover to its next generation? That was the burning question at WTM Africa 2025’s panel: “Young Blood Wanted: African Tourism’s Leadership Crisis.”  Moderated by Glenton de Kock, CEO of SAACI, the session spotlighted voices like Luckson Zambuko (African Youth in Tourism

Session Wrap-up: New Report Unveiled at WTM Africa 2025 Signals Bold Shift in Africa’s Tourism Narrative 

A new report released at WTM Africa 2025 is prompting Africa’s tourism industry to rethink old models and embrace a more connected, inclusive and tech-forward future. The ATW State of the Industry Report 2025, unveiled during a panel discussion on the final day of Africa Travel Week, challenges African travel

Press Release: WTM Africa announces winners of 2025 Responsible Tourism Awards

World Travel Market (WTM) Africa yesterday announced the winners of its prestigious 2025 Responsible Tourism Awards, recognising outstanding contributions to sustainable and responsible tourism practices across the continent. “Today, we’re here to celebrate Africa’s changemakers,” said Rachel Nxele, SATSA’s Vice Chairperson and Chair of Responsible Tourism, who presented the awards. “Among

Session Wrap-up: How can the travel industry better serve neurodivergent travellers

A groundbreaking initiative to develop standardised questionnaires for neurodivergent travellers is set to transform how the travel sector serves this often overlooked market segment. In a revealing panel discussion at WTM Africa, CEO of Tourism that Cares Adrian Lange announced a new partnership with Autism SA to create comprehensive guidelines

Session Wrap-up: Wellness Washing or Genuine Wellbeing? Tackling the Needs of Today’s Traveller

The business travel industry is buzzing with talk of wellness, but is it all just “wellness washing” – a superficial marketing tactic to attract health-conscious travellers? You’ve heard of greenwashing … but what about wellness washing? The practice of “prioritising” employee well-being through superficial gestures, rather than addressing the root

Session Wrap-up: Niche travel opportunities in the spotlight at WTM Africa

As South Africa struggles to reach 100% recovery, could real growth lie in diversification? One word dominated Day 1 at WTM Africa: Niche. Not only does Africa Travel Week’s State of the Industry Report (launching at WTM Africa on Friday, 11 April) make the case for diversification (essentially breaking Africa