Botswana-based safari operator Roots & Journeys will showcase its diverse portfolio of safari experiences at WTM Africa in Cape Town, highlighting a collection that spans refined comfort, immersive adventure, and innovative new ways to explore the African wilderness.

With properties and experiences across some of Botswana’s most remarkable landscapes, Roots & Journeys has built a reputation for delivering authentic safari experiences at exceptional value, guided by its philosophy of “Africa’s Best Value.”

A Portfolio Designed for Different Styles of Safari

Roots & Journeys offers a range of safari collections designed to appeal to different types of travellers while maintaining the same commitment to genuine hospitality and immersive experiences.

The collection includes:

The Lodges – including Mopiri and Nokanyana, offering elegant tented suites, relaxed communal spaces, fire pits, splash pools and a blend of land and water-based safari activities.

Camps – Great Tsau Hill, located in the Central Kalahari Game Reserve, offering tented accommodation and access to one of Africa’s most dramatic desert ecosystems.

Adventure Camps – including Chora, Dwaka, Manju and Ngonti, where guests experience a more raw and immersive style of safari with rustic tents, bucket showers and close connection to the landscape.

Barefoot Adventures – the newest concept within the portfolio, inviting guests to experience Africa in its most playful and unfiltered form.

Innovation in Safari Experiences

Roots & Journeys continues to evolve its offering through new concepts that place greater emphasis on exploration, storytelling and meaningful connections with the landscape.

One of the highlights being introduced at WTM Africa is “Slack Pack”, a new experience-led concept that transforms the journey between camps into part of the safari itself. Encouraging guest to travel through the wild, not around it!

The company is also introducing the Safari Playbook, an 86-page companion guide to Botswana designed to make the safari experience more interactive and engaging. Each guest receives a Playbook on arrival, filled with wildlife checklists, fun challenges, games, questions and answers, and fascinating insights into Botswana’s landscapes, culture and wildlife.

Designed for travellers of all ages, the Safari Playbook encourages guests to observe more closely, ask questions and immerse themselves more deeply in the safari experience.

Roots & Journeys is also offering co-branding opportunities for travel partners, allowing agents and tour operators to personalise the Safari Playbook for their own clients – creating a memorable keepsake that continues the journey long after the safari has ended.

Together, these initiatives reflect a growing demand from travellers for more immersive, experiential and story-driven safari journeys.

Meet the Team at WTM Africa

The Roots & Journeys team will be available throughout WTM Africa to introduce partners and media to the collection, share new developments, and discuss opportunities for collaboration.

Visitors are warmly invited to pop in at the Roots & Journeys stand (Stand L31) to learn more about the company’s unique safari experiences and upcoming initiatives.

About Roots & Journeys

Roots & Journeys offers a diverse portfolio of safari experiences across Botswana, from luxurious lodges to immersive adventure camps. United by exceptional team members and Botswana’s renowned warmth, the company continues to create authentic safari journeys that balance comfort, adventure and value.