WTM Africa & Africa Travel Week 2024 begins here. Join us for the opening ceremony as influential leaders shape the future of African tourism. Three days of inspiration and connection await.

Launch of This is Cape Town Magazine, Vol. 4 with Ald. James Vos

KZNGALTA is celebrating 21 years of advocacy, representation and fabulousness in 2025 and they’re starting in Cape Town at WTM Africa from 9-11 April. Mark this incredible milestone with them and WTMA execs as we toast to many years in association partnership!

The Buzz Hub is a perfect spot to gather, with a variety of tasty eats and a vibrance of colours that perfectly reflects the awesome spirit of LGBTQ+ travellers and travel trade alike!

From Trump-era derogatory rhetoric to sensationalised reporting on viruses and political instability, African destinations often battle headlines that flatten complex realities into clickbait—crippling tourism economies even when risks are hyperlocal or overblown.

This panel brings journalists and tourism leaders into the same room to confront the elephant in the room: How do we report responsibly on instability without becoming PR agents? Using Mozambique’s “paradise vs. insurgency” paradox and the enduring fallout of geopolitical disinformation as springboards, we’ll dissect the tools both sides need: Journalists want granular data and crisis-ready industry sources; Tourism Leaders crave nuanced storytelling that doesn’t punish entire nations for localised issues. Expect hard truths, case studies, and a roadmap for turning adversarial narratives into allies.

Africa Travel Week Media Awards celebrate the storytellers who shape Africa’s tourism narrative. Through their work, writers, journalists, photographers and filmmakers connect Africa’s remarkable destinations with global audiences.

Reel of content on big screen, snacks & wine, announcement of new partners.